Facebook, social media, and blogging platforms such as WordPress and Google’s Blogger have changed your website’s visitors’ expectations. An effective website must include new content, up-to-date business information, and a way to make a personal connection between yourself, your business, brand, and customers.
Readers want to know more than facts. The culture of your organization sets you apart from your competition. In an increasingly segmented marketplace, organizations and artists who clearly identify their strengths position themselves for improved marketability and brand identity.
When you review your company website, ask these five questions:
- Has the information on your website changed in the last six-nine months?
- Is your website current with your industry trends?
- Is your website integrated with social media?
- Is your website interactive and connected to your organization’s staff?
- Does your website reflect your company’s, organization’s, or ministry’s current focus, strengths, and brand identity?
If you answered “Yes” to four or more questions, you’re in the zone. You have a great website. If you answered “No” to more than two of the questions, you need a website review and may need an integrated website upgrade. Social media and the instant connectedness of digital life has changed your customers’ expectations. They expect instant, in-depth, personal and relevant access. These marketplace expectations are your opportunity to build your brand identity. If you meet the expectations of your clients, customers, and stakeholders, you reinforce your value and position yourself for stable, consistent growth.
To bring a stale website back to life, contact Visible Platforms for a complimentary website review. We will spend up to an hour evaluating your current site and identifying the current priorities for your online presence. The goal of this interview is to identify if your current website is serving your business goals. The next step is a formal S.W.O.T analysis. Tim will evaluate the:
- Strengths of your website.
- Weaknesses as compared to current technology, social media integration, and search engine visibility.
- Opportunities you have to improve your site and compete shoulder-to-shoulder with others setting the pace in your market and business sector.
- Tune-up recommendations. Based on your budget, and the goals of your website, the S.W.O.T. analysis concludes with a cafeteria style list of options. Everything from ghost blogging, active social media campaign management, and pro-active SEO management.
Together we will evaluate the suitability of blogging platform software, develop a social media strategy, and identify the goal for your online presence. If you want a sample of our work (in addition to this site), check out these links. These sites have been designed, implemented, and launched by Visible Platforms (eight more sites are in the pipeline and will be added to the list soon):
- Kathi Waligora, Christian blogger, writer, and speaker.
- Maranatha Christian Writers Conference, Michigan’s largest annual Christian writers conference.
- Timothy Burns, Christian writer, speaker, and mentor.
- The Writing Show Internet radio show, sponsored by Word Weavers .
- Anna More Bradfield: Author
- This website
- Judith Doctor: Author
- Peggy Kapuscinski – His Joy Now: Author
- Teresa Hurtado: Budding Author
- Families Victorious: Addiction Recovery Ministry
- Bob Ravener: Author and Speaker
Visible Platforms also manages the social media promotion campaigns for:
- The Florida Christian Writers’ Conference
- The Advance Writers’ Bootcamp
- Lighthouse Publishing of the Carolinas
- Maranatha Christian Writers Conference
- Author, Pastor & Speaker Dawn Scott Jones
- Bookmen Media Group: Book publishers
- Word Weavers Intl: Christian writing and critique groups
In 2013, Visible Platforms pioneered a social media based Tribal Book Launch Campaign. This 12 week campaign equips authors with the tools, strategies, and coaching to launch their new books to a listening audience. Our first clients include: