Tribal Book Launch Team
Michael Hyatt, former CEO of Thomas Nelson recently applied the lessons of his book, Platform: How to Get Noticed in a Noisy World, and created a book promotion strategy called a launch team. Even though he already had a significant social media following, the launch team propelled his book Platform to best-seller status, something that may not have happened without the team.
A good book launch strategy is all about timing, volume, and leveraging the power of an engaged community. If you sell a lot of books in a short amount of time, you can generate a lot of buzz and attention for your book, which a drawn-out, slower launch wouldn’t have.
The national book best sellers lists, including the NY Times and Amazon, are weighted based on the initial volume of book sales. The NY Times list is based on how many sales you can make in a week. Amazon uses an algorithm that takes into account ongoing sales and is updated hourly.
If you want to turn your book into a best seller, you need to sell a significant amount of books in a short amount of time. The number for NY Times is around 11,000 in a week (hard copies, not digital), and in order to break into the Top 100 of Amazon it is much less (usually a few thousand, but it’s all relative to how much other books are selling).
In the social media world, a launch team is how you create buzz for a particular book and break into the ranks of top sellers. The best way to launch a book and generate the kind of attention needed to make a best seller list and/or just earn the best chance at success requires four essential building blocks:
- A well designed, attractive and socially integrated website.
- An incentive for people to buy the week the book launches.
- A strong word-of-mouth campaign across the social media universe.
- A socially leveraged online tribal promotion campaign
The Tribal Launch Team Campaign leverages these four elements and creates the kind of buzz that will push your book into the best seller status.
For authors with a book in the pipeline and artists with a new video or CD, if you want to get noticed in a noisy world, a launch team is the most visible strategy. Pioneered by Michael Hyatt, and now used by best-selling authors across the country, Visible Platforms can mentor and manage your launch campaign.
Contact Visible Platforms and ask what it would take to get your campaign started.