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From Jane Jenkins Herlong

Posted by on Apr 16, 2014 in Testimonies, Visibility | 0 comments

From Jane Jenkins Herlong

I began working with Tim Burns and Visible Platforms prior to my book launch and I was truly amazed when my book, Bury Me with My Pearls become an Amazon “best-seller” in the top twenty in 10 Amazon categories including #1 in Family Humor and Parenting, #2 Comedy, #8 Women’s Issues.  Thanks to Tim Burns, Visible Platforms and their Tribal Book Launch Strategy, my book’s launch got the traction needed to become a “hot new release” and “top rated book.”  Tim knows how to use Social Media and other methods that helped not only my book but my career as both an author and professional...

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Author Jane Herlong’s Book Goes “Best Seller”

Posted by on Dec 14, 2013 in General | 0 comments

Author Jane Herlong’s Book Goes “Best Seller”

In the summer of 2013, author and speaker Jane Herlong hired Visible Platforms to promote her upcoming book, Bury Me with My Pearls.  Using our 3 step, 12 week Tribal Launch Campaign, Jane’s book went to best seller status on Amazon, into the Top 20 of Woman’s Issues, and stayed there most of November and December. Here’s a video of a recent interview on Fox TV in South Carolina. Check out Jane, and her book at these links, and pick up a copy for the life-lesson-teaching-women in your...

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A Writer Has Two Jobs – Write and Market

Posted by on Dec 10, 2013 in Business, Social Marketing, Visibility, Writer Mentoring | 0 comments

A Writer Has Two Jobs – Write and Market

I just wanted to write books. Twelve years ago when I felt called to write, I just wanted to write books. The combination of my walk with God and life experiences had created a message and a voice that I wanted to share with a circle larger than my friends, church, and blank pages in a journal.  After 40 years, I had something to say, and with faith and a bit of fear, I launched out into the deep. Four years later, a UPS driver dropped off two cased of my first book on my doorstep, and I thought I had arrived. My publisher wanted me to arrange a few appearances and promotional events, but I thought the work was done. I couldn’t have been more wrong. Writing is hard work. My first book took 20 years to learn, and 16 months to write. At that pace, I might get one or two more published before I’m 70, and I want to be more than a one-title wonder. No, writing is hard work, and after the words are on paper, and the UPS man leaves, half of a writer’s work still remains. If you want to build a sustainable writing career, here are four key ideas about marketing, life and this elusive thing called a platform. A platform includes everything you can do, and are doing to put your words and ideas in front of a listening audience. You platform includes your friends, FB friend, Twitter following and your entire social media universe. Your platform includes your blog, your books, your pictures on Pinterest and social circle around town. A platform is your responsibility. A writer without a listening audience isn’t a writer; he’s a dreamer. Building a platform takes time, energy and intentional strategy. Writing is a lonely sport, but even Olympic athletes compete on a team. You will be more successful as a writer if you connect with a group of like-minded wanderers, and work toward your goals together. When a child is conceived, the only difference between the embryo at 4 weeks and a full term baby is nourishment, and time. The only difference between your writing dreams today (embryonic as they may be) and reaching the vision you have in your heart is time, and hard work. When is the best time to plant an oak tree? When is the best time to act so you can enjoy the shade on a sunny day, hang a swing from the lower branched for your kids, and relish in the smells of an autumn evening? Twenty years ago. When is the second best time to plant an oak tree?  Today. Today is the best time to make a plan, find a compatriot, and redefine your commitment.  Today is the best day to start calling yourself a writer, and start doing the hard work. If you’re an author looking to master the social media world, contact Visible Platforms today. Our world class mentoring has been responsible for publisher sales records, and books that place first on Amazon. We provide a complete set of online promotion, web, platform and writer mentoring services....

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The Gatekeepers are Gone . . .

Posted by on Dec 7, 2013 in Featured, Front Page, Platform, Writer Mentoring | 2 comments

The Gatekeepers are Gone . . .

. . . and so are the gates. For the past century, the publishing world was controlled by gatekeepers, the large publishing houses. Publishers weren’t better than the writers, and without talented writers, leadership and wise decisions, publishers would have faded into the distance like buggy whips and clunky telephone that hung on the wall in my parents kitchen. No, they weren’t better. Publishers simple had singular access to the two channels essential for publishing success: printing presses, and a listening audience. Owning and operating a printing press requires a huge investment in time, money and expertise. As the technology changed from movable type platen presses to photographic plates to computerized typesetting, the investment increased. An author’s only option depended on getting a busy editors attention with an astounding proposal, or knowing someone on the inside. Even if an author could get a book printed, the publisher still controlled the marketing and distribution channels, and thus the listening audience. How could the little guy get a break? How does an author get their book past the gatekeepers, and bring their work to the marketplace? Well, in the last decade, social media, digital distribution and a risk taking company called Amazon literally torn the gates down, and put these essential resources in your hands. Anyone with access to the net can purchase a book, digitally or in print, and have it shipped to their door. I don’t know if you watched 60 Minutes the first weekend in December 2013, but Amazon announced that they are working on delivering packages by Drone, in major cities, within 30 minutes of order placement. (http://mashable.com/2013/12/01/amazon-unveils-flying-robot-delivery-drones/) Amazing and Amazon may soon be synonyms. The same access now awaits you to a listening audience. Your tribe is out there, waiting to hear from you. You may be the only person God created to communicated your message. The world is tired of mass marketing solutions that are watered down and generalized to meet the needs of a wide audience. Today’s viral messages are unique, individual, responsive and relevant to the minute if need be. What’s this mean? Amazon has pulled down the gates, and now your publishing success is in your hands. Here are four strategies to consider as you write your goals for the New Year. (You are writing down your goals, aren’t you?) Nothing stands between obtaining your writing goals and where you are today, nothing but time, practice, and self-confidence. Go for it. Nothing will balance and energize your writing journey like becoming a member of a writing group. Find a few people who share your passion, or let a few friends hold you accountable. Nothing equips you as a writer like a writing conference. Plan to attend a writing conference this coming year to learn about the marketplace, and writing opportunities. Not everyone will like what you write. You will hear no, you will get bad reviews and an occasional troll on your blog. Yet is you are willing to hear “No,” each rejection brings you one step closer to a...

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More Praise for Visible Platforms Mentoring

Posted by on Aug 15, 2013 in Testimonies, Writer Mentoring | 0 comments

More Praise for Visible Platforms Mentoring

“I was desperate for help with my new website and Timothy Burns saved the day! With his technical know-how, he designed a site that I am proud to have connected to my name. And with his calm and patient teaching style, Tim coaxed my reluctant self to become adept at managing the site. I would recommend Timothy Burns to anyone needing helpful assistance who is starting out at any level of social media savvy. He will make you look like a pro—even if you know you’re not!” — Author Elaine Marie Cooper,...

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Good News for Authors: Marketing is Dead!

Posted by on Aug 14, 2013 in Featured, Front Page, Platform, Social Marketing, Social Media | 0 comments

Good News for Authors: Marketing is Dead!

In his new book Platform: How to Get Noticed in a Noisy World, author and speaker Michael Hyatt says: Whatever it looks like, most creatives I know hate marketing. They want to build things, innovate new products, write, speak, or entertain. But they hate the thought of promoting themselves or selling their products and services. If this describes you, I have good news. Marketing is Dead. OK, maybe I’m overstating my case. Marketing may not be dead, but in the world of social media, it’s has morphed. Dramatically.[1] The social media universe turned marketing inside out. We used to send out emails, buy banner ads, send mailings, or purchase radio commercials. Today’s consumers can block and ignore these traditional ads. We used to do interviews, and plan book signings, attend networking meetings and hope someone would  listen. Who has time? We used to execute a host of expensive and time-consuming marketing campaigns, and hope for a 1-2% return. Experts told us that this was a good return on our investment. I never bought it. The new media, social media world has turned traditional marketing upside down because now consumers go out to the internet and connect with the messages that are important to them. We consume information to until we approach the point of overload, so we pull back, and focus on the messages and messengers who are important to us. We are tribal in our media consumption, and we pay attention to those in our “tribe” and ignore the rest. If you want to connect with this new world, you have to find and engage your tribe, the group of people who are passionate about your message. The Visible Platforms Tribal Book Launch Campaign teaches authors and artists how build a social media tribe, and then leverage that tribe with your message to promote your new book or project. What does this mean to you?  Check out our Tribal Book Launch Campaign here, and then connect with Timothy Burns to plan your next Tribal Marketing Product Launch. [1] Hyatt, M. (2012) Platform: How to Get Noticed in a Noisy World, Thomas Nelson, Nashville, p....

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From Eddie Jones, Lighthouse Publishing of the Carolinas

Posted by on May 14, 2013 in Testimonies | 1 comment

From Eddie Jones, Lighthouse Publishing of the Carolinas

Visible Platforms began marketing for Lighthouse Publishing in 2013, and now provides exclusive marketing and book launch promotion for their authors. Tim is a preferred vendor for Lighthouse Publishing of the Carolinas.  His book launch program provides a simple but effective process for creating buzz for a book prior to its launch. If all our authors used Tim’s services we could easily triple our sales. EJ

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From La-Tan

Posted by on May 13, 2013 in Testimonies | 0 comments

From La-Tan

La-Tan is also using the Tribal Book Launch campaign to plan, promote and launch her next book with Visible Platforms. Here is her reply after a recent strategy session. Thank you for all you are doing!  I really appreciate you!  Look forward to next week!  Let me know what else you need!  I am looking forward to marketing this book for God’s glory!  Thank you for your anointed prayer and scripture reading.  You really spoke what I needed to be reminded of.  I pray every good blessing for your life!  I would highly recommend your services to anyone seeking help with Marketing. You are always on-point and take others success very seriously.   Your service is worth every penny and more! There are no words to convey my heart-felt...

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From Cynthia H.

Posted by on May 13, 2013 in Testimonies | 0 comments

From Cynthia H.

Cynthia is a client using the Tribal Book Launch approach to her new book, God’s Provision in Touch Times. Due out in July 2013, we are in the middle of creating a groundswell of online conversation to launch this title.  Here are some of Cynthia’s comments after our recent strategy meeting. Thank you so much for taking the time to listen and talk with me yesterday.  I know you surely had many things that you needed to attend to, but I’m grateful that the Lord gave you a compassionate heart, a listening ear, and His wisdom to pass on to me.  Hearing how you had to walk away from a book because it wasn’t the right time helped me  . . .  This morning when I thought of everything that I absolutely had to do today, I heard the Holy Spirit saying, “You can do this.” . . . I don’t know why I told you how I had to manage two farms that were five hours from my home and a trust estate with trustees straight from a nightmare, a faithful godly attorney to guide me as I battled one of the largest east coast banks through nothing more than phone conversations and letters I penned – and came out victorious – all the while running my own household, raising two children, and supporting my husband who traveled extensively, but this morning, that part of the conversation came to me and I could hear you say that if I could do all that, I could handle the marketing and the other things that I need to do.  Thank you, Tim.  You’re right.  With God’s help, I...

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Kathy Bruins, Christian Author

Posted by on Jan 29, 2013 in Testimonies | 0 comments

Kathy Bruins, Christian Author

My website has been lifted to a higher level from the work Tim Burns and Visible Platforms has done on it. Not only does he have great expertise in this field, but he also offers wonderful customer service. He continues to work and give suggestions for the site beyond the call. I highly recommend him to anyone who wants to improve their platform. www.kathybruins.com  

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