Authors & Artists
At Visible Platforms, we’ve put together four services exclusively tailored for authors, artists, and musicians. Each of these marketing services leverages itself across multiple social media channels, and each service includes training so that the website owner is in control and confident in his or her marketing responsibility.
1) Social Website Blueprint: Before authors can begin to market and build a tribe, they need to establish their online home base. For authors who don’t have an online home, I will set up a WordPress blog, including the authors’ domains, custom themes, and branded emails. For authors who have a wordpress.com blog, this will set them up with a professional image and will be a simple conversion. For those on Blogger, or other blog engines, most platforms can be imported into WordPress.
2) Twitter Tribe Campaign: This is an exclusive service I offer my clients. Twitter is a good tool for gaining attention and building a tribe of people who are listening to your authors. I use proprietary software and custom web-based programming to push your authors’ blog posts out into the social universe where they attract a listening tribe. I also create a “broadcast” so that those who are interested in the authors’ topics, such as Marriage, College, Devotionals, etc., tune in and listen to authors’ advice. As a result, the authors gain an audience for the eventual launch of their books. This service should be started as early as six to twelve months before a book launches.
3) Socially Integrated Platform Packages: The real power of social media is the ability to interconnect the pieces to create a broadcast that spans across the internet. I will walk your authors through setting up connectivity between Twitter, Facebook, Google+, and their blog. I can include other social channels which the authors may have or want to use. I will make sure that their WordPress blog is integrated with MailChimp so that authors are ready to build a customer and prospect email list and email newsletter. Finally, I’ll tutor the authors on managing the entire system. As an option, I can manage the package for an additional monthly fee.
4) Promotion Launch Team: Finally, and probably most importantly, I will lead your authors through a 10-week, pre-book launch promotion strategy that will collect a promotion team, create additional products for value-added give-aways, and work to draw attention to the book. While there are no guarantees, and a good marketing plan will often cause a poor quality book to fail faster, Hyatt and Goins used this strategy with great success. With someone to hold your authors accountable and encourage them to do things that are within their reach, I am confident an organized plan will help your authors build the initial momentum which will result in improved, long tail sales.